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Spring '20 - Heritage of Aviation in Texas
Summer '20 - Texas' Historic Highways
Fall '20 - The Literary Heritage of Texas
Winter '20 - State of Texas Heritage Sites
According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.